Why Our Media Monitoring?
√ Enterprise-level tools at affordable rates with transparent billing
√ Our enterprise-ready platform is built to search through terabytes of fresh content.
√ With custom dashboards you have the convenience to define your KPI’s with analytics.
√ Real-time media monitoring across hundreds of millions of sources
√ Sophisticated granular search across social networks
√ Powerful features that deliver results
√ Proprietary software to help cut through the media noise and get the exact information needed for PR and communications professionals, with the tools they need to make their story have impact.
The Benefits of Media Monitoring Services
When your reputation is your business -- and, let's be honest, whose isn't -- it pays to know what people are saying about you. But don't think that you can stay on top of it all without dedicating most of your time to the usual suspects and the far corners of the web -- anywhere discussion is happening. You'll need some help if you want to stay on top of it all, but the good news is that you can have a 360-degree view of your brand online without spending all of your free time keeping up.
It's called media monitoring, and it's about tracking your media mentions online so that you can stay ahead of any issues before they develop into full-blown problems or they start to damage your reputation. While in previous years you could comfortably sit back and react to any developing issues, today the world moves much too quickly to take that kind of approach. But the access you have online is also much better than anything you could possibly muster offline, and that's a great boon to companies that are genuinely interested in what others are saying about them.
Enhance Your Understanding of the Market
When you're only listening internally and not to the outside world, you're only getting half of the picture. Your company's reputation is a combination of what you say about yourselves and also what others say about you, so integrating that knowledge with media monitoring tools can complete your understanding of the market, including where you sit vis-a-vis your competitors. Not only does that mean being able to benchmark yourself against your larger competitors, but it also means that you'll notice that new up-and-comer earlier rather than later.
Measure the Things That Really Matter
Early on in the days of social media, many companies were consumed with tracking meaningless numbers like follower counts, retweets and the like. Some companies may even still obsess about those things. But those that leverage media monitoring services are able to stay up on the important measurements -- things like reach and what people actually think about that new product or service you just launched. After all, you could get thousands of negative mentions and believe that you're moving forward while your reputation is actually moving in the opposite direction.
Help Manage Crises
With all that you likely have to do in a given day, it's not always possible to stay on top of every little mention. However, if something big happens and you're not there to catch it early, you may miss your opportunity to diffuse the situation and take control of the narrative. But with online media monitoring services, you'll be the first to know when that important complaint or pending crisis hits. In addition to the time you save, media monitoring will help you respond in a timeframe or manner that best suits your business, not because there's an emergency and you have to weigh in.
Improve Your Product Development
In the past, companies would spend lots of money bringing people in and asking them what they thought about a given product or service. Many companies still do this today, but the smart ones have realized that there are people out there that are trying to give you their opinion at all hours of the day and night -- if only you could organize all that information in a convenient place! With social media monitoring tools, you'll be able to do that and more. Imagine being able to segment mentions out by product or reach; that can help you get a handle on more than just what people are saying about you online.