The Social Listening Blog

We cover a variety of topics about media monitoring, social media listening, influencer marketing and marketing technology.

How Social Listening for Brand Health Works

Brand health is a catch-all phrase to measure the wellness of your brand. It's one of those things that, if you really wanted to dig deep into, you could spend millions chasing vanity metrics over. With that being said, social listening offers some insights into your brand health without breaking the bank.

Reddit Social Listening 101: Your Complete Guide

Reddit is perhaps the most underrated social media platform known to marketers. It has, for...

Using Social Listening for Your Content Marketing Strategy

Content marketing has always been around, but did not take hold until the digital transformation...

How Important Is Social Listening for B2B

420 billion people are online and active on social media, as of Q12020 according to Statista. It...

How Social Listening for Healthcare Works

Social listening is an extension of bedside manners in healthcare. A big part of healthcare is...

Twitter Social Listening 101: Your Complete Guide

Twitter was founded in 2006 and since then, it has grown up to over 300 million monthly active...

Gorilla Glue Girl and Leveraging Your Audience

Everybody knows Tessica Brown as the Gorilla Glue Girl, after applying the Gorilla Glue adhesive...

Social Media and SEO: How Search Can Help Your Social Marketing

Social media and SEO are destined for a lifelong partnership. How your SEO feeds your social...

Instagram Marketing 101: How to Build Your Business on Instagram

Instagram was founded in late 2010 and now has more than a billion users. According to...

Why UTM Parameters Are Important for Social Listening

One of the most elusive challenges in marketing is attribution. That is, the only way we can...