Tasha Johnson

Customer Success Manager

How Social Listening for Brand Health Works

Brand health is a catch-all phrase to measure the wellness of your brand. It's one of those things that, if you really wanted to dig deep into, you could spend millions chasing vanity metrics over. With that being said, social listening offers some insights into your brand health without breaking the bank.

Gorilla Glue Girl and Leveraging Your Audience

Everybody knows Tessica Brown as the Gorilla Glue Girl, after applying the Gorilla Glue adhesive...

Can Social Listening Help You Find Leads: Conversation to Conversion

As of 2020, research by statisca.com states that over 3.6 billion people in the world use social...

Waving the Rainbow Flag in Consumer Segmentation

In this article we take a look at the history of consumer segmentation from the early 1920's...

How to Negotiate with an Influencer

Finding influencers you want to work with is just half of the job done. Negotiating with them is...

What is social media monitoring and why is it important?

Social media monitoring is also sometimes known as social listening but the two should not be...

How to Discover Influencers for My Online Business

Influencer marketing is growing like weeds, and for a good reason. A whopping 75% of marketers...

Getting Started with Social Media Listening for Your Dental Practice

By now, you probably know that social media is here to stay. You might even have social media...