The Social Listening Blog

We cover a variety of topics about media monitoring, social media listening, influencer marketing and marketing technology.

Waving the Rainbow Flag in Consumer Segmentation

In this article we take a look at the history of consumer segmentation from the early 1920's...

Getting Started with Social Consumer Segmentation

As the effect of COVID-19 qaurantines and stay-at home orders wear off, we are left with more...

Does your social media strategy have a panic button?

You've done your research and set your goals, and started executing a stellar social media...

How to Negotiate with an Influencer

Finding influencers you want to work with is just half of the job done. Negotiating with them is...

What is social media monitoring and why is it important?

Social media monitoring is also sometimes known as social listening but the two should not be...

How to Discover Influencers for My Online Business

Influencer marketing is growing like weeds, and for a good reason. A whopping 75% of marketers...

5 signs it's time to upgrade from free to paid media monitoring

There are signs that it's time you upgrade to paid media monitoring.. 

Getting Started with Social Media Listening for Your Dental Practice

By now, you probably know that social media is here to stay. You might even have social media...

Reason #123 Why Social Listening Is Better Than Surveys

Every time I see a report on how a company conducted comprehensive surveys, it always mirrors...