The Social Listening Blog

We cover a variety of topics about media monitoring, social media listening, influencer marketing and marketing technology.

How Social Listening for Healthcare Works

Social listening is an extension of bedside manners in healthcare. A big part of healthcare is...

Twitter Social Listening 101: Your Complete Guide

Twitter was founded in 2006 and since then, it has grown up to over 300 million monthly active...

Gorilla Glue Girl and Leveraging Your Audience

Everybody knows Tessica Brown as the Gorilla Glue Girl, after applying the Gorilla Glue adhesive...

Social Media and SEO: How Search Can Help Your Social Marketing

Social media and SEO are destined for a lifelong partnership. How your SEO feeds your social...

Instagram Social Listening 101: Your Complete Guide

Instagram was founded in late 2010 and since then, it has grown up to 800 million monthly users....

Why UTM Parameters Are Important for Social Listening

One of the most elusive challenges in marketing is attribution. That is, the only way we can...

Social Listening Vs Social Monitoring: What's the Difference?

There are a lot of articles written about the difference between media monitoring and social...

How to Create a Social Listening Plan

Gone are the days where consumers had no say in the products and services they receive from...

4 Essential Feeds For Any Social Listening Strategy

You are ready for social listening but not sure where to start? In this article I show you the 4...

Can Social Listening Help You Find Leads: Conversation to Conversion

As of 2020, research by statisca.com states that over 3.6 billion people in the world use social...