Mo Elzubeir

Reddit Social Listening 101: Your Complete Guide

Reddit is perhaps the most underrated social media platform known to marketers. It has, for years, lived under the shadows of the likes of Facebook and Twitter. Today, Reddit is  undoubtedly a treasure trove of consumer and audience insights, making Reddit social listening a must-have for any marketer serious about their brand.

How Important Is Social Listening for B2B

420 billion people are online and active on social media, as of Q12020 according to Statista. It...

How Social Listening for Healthcare Works

Social listening is an extension of bedside manners in healthcare. A big part of healthcare is...

Twitter Social Listening 101: Your Complete Guide

Twitter was founded in 2006 and since then, it has grown up to over 300 million monthly active...

Social Media and SEO: How Search Can Help Your Social Marketing

Social media and SEO are destined for a lifelong partnership. How your SEO feeds your social...

Why UTM Parameters Are Important for Social Listening

One of the most elusive challenges in marketing is attribution. That is, the only way we can...

Social Listening Vs Social Monitoring: What's the Difference?

There are a lot of articles written about the difference between media monitoring and social...

4 Essential Feeds For Any Social Listening Strategy

You are ready for social listening but not sure where to start? In this article I show you the 4...

Does your social media strategy have a panic button?

You've done your research and set your goals, and started executing a stellar social media...

Reason #123 Why Social Listening Is Better Than Surveys

Every time I see a report on how a company conducted comprehensive surveys, it always mirrors...