Lisa Liu

Instagram Social Listening 101: Your Complete Guide

Instagram was founded in late 2010 and since then, it has grown up to 800 million monthly users. According to Wikipedia, 68% are female while 32% are male and 90% of the users are under the age of 35.

How to Create a Social Listening Plan

Gone are the days where consumers had no say in the products and services they receive from...

Getting Started with Social Consumer Segmentation

As the effect of COVID-19 qaurantines and stay-at home orders wear off, we are left with more...

5 signs it's time to upgrade from free to paid media monitoring

There are signs that it's time you upgrade to paid media monitoring..